Chat GPT is a state-of-the-art language model developed by OpenAI that is revolutionizing the way people interact with artificial intelligence. Whether you are a developer, researcher, or business owner, understanding the capabilities of Chat GPT is crucial to harnessing the full potential of this advanced AI technology. In this article, we will explore the features and benefits of Chat GPT and show you why it is considered one of the most powerful language models available today. Whether you’re looking to improve your chatbot’s conversational abilities or develop cutting-edge AI applications, Chat GPT is the perfect tool to take your projects to the next level.
The rapid advancements in artificial intelligence (AI) have led to the development of remarkable tools that enable businesses to optimize their operations and enhance customer interactions. One such tool is ChatGPT, an AI language model developed by OpenAI, revolutionizing how brands communicate with their audience. By facilitating day-to-day tasks and breaking down the barriers created by the “curse of knowledge,” ChatGPT is helping brands work more intelligently and connect with people more effectively.
The “Inside of the House” View
Every brand has an “inside of the house” view that refers to the internal knowledge and expertise that the employees possess. This knowledge base is crucial for businesses to develop a competitive edge but can also create challenges when communicating with customers. The internal jargon and complex concepts that are second nature to employees may need to be more understandable to the average person.
The Curse of Knowledge
The “curse of knowledge” is a cognitive bias that occurs when an individual, who is well-versed in a subject, finds it challenging to communicate their knowledge to someone less familiar with the topic. This phenomenon can negatively impact a brand’s ability to connect with its customers, as complex language and technical terms may alienate or confuse the target audience.
ChatGPT: Bridging the Gap
ChatGPT solves these communication challenges by helping brands normalize their language, making it more accessible and relatable to customers. The AI model can process and interpret the brand’s internal knowledge and present it in a way that is easy for customers to understand. By doing so, ChatGPT ensures that the brand’s message is effectively communicated, fostering more robust customer relationships and increased brand loyalty.
Facilitating Day-to-Day Tasks
In addition to enhancing brand communication, ChatGPT is streamlining day-to-day business tasks. The AI model can be used to automate tasks such as:
Customer Support:
ChatGPT can handle routine customer queries, freeing up human support staff to focus on more complex issues.
Content Creation:
The AI model can generate engaging and relevant content, including blog posts, social media updates, and marketing copy, saving time and resources.
Personalization:
ChatGPT can tailor communication based on customer preferences and demographics, resulting in a more personalized experience.
Market Research:
ChatGPT can help brands identify market opportunities and better understand their target audience by analyzing user-generated content and trends.
By helping brands overcome the “curse of knowledge” and normalizing their language, ChatGPT is revolutionizing the way businesses communicate with their customers. This AI-powered tool empowers brands to work smarter and create lasting connections with their audience by facilitating day-to-day tasks and enabling a more effective customer-centric approach. As AI continues to evolve, businesses that embrace these cutting-edge tools are poised to thrive in the ever-competitive marketplace.
If you landed on this article from a search engine, consider that Chat-GPT wrote the entire article you just read with the help of Grammarly, another AI. I asked it to rewrite the headline and first paragraph to rank well on search engines for people looking to find information about Chat-GPT. I provided the parameters which it used as secondary headlines. Even the image of the article was created by an AI, to which I asked to represent itself as if it were human.
In today’s crowded media landscape, connecting with audiences is becoming increasingly difficult. Digital media has upended the traditional marketing playbook, and brands must be more strategic in reaching their desired audiences. This junction is where audience development and research come into play.
Audience development builds on identifying and building relationships with potential customers or clients. It involves understanding their needs, preferences, interests, and where they are most likely to be found. On the other hand, audience research is gathering data and insights about a particular group of people, such as their demographics, attitudes, and behaviors.
When crafting media plans, audience development and research are critical components that can help drive growth marketing efforts for brands, particularly when attempting to connect to multicultural audiences of different age groups. Here’s why:
Understanding Your Audience Helps You Tailor Your Message: You need to know your audience to craft a message that resonates with them. Audience research can help you understand their needs, preferences, and pain points, allowing you to tailor your communications to their interests. For example, if you’re targeting a multicultural audience, consider cultural nuances and adjust your messaging to ensure it’s appropriate and engaging.
Audience Development Helps You Build Trust: In today’s world, trust is everything. Consumers are bombarded with marketing messages every day, and they’re becoming more discerning about what they pay attention to. Developing a relationship with your audience can build trust over time, which is critical for driving long-term growth. These relationships can involve engaging with them on social media, responding to their questions and concerns, and providing value in the form of informative content.
Connecting with Multicultural Audiences Requires Cultural Competency: In an increasingly diverse world, brands must be culturally competent to communicate, connect and resonate with different age groups and multicultural audiences. This effort requires attention to the nuances of different cultures and tailoring your message to resonate with them. For example, if you’re targeting a Hispanic audience, you may need to understand the importance of family and community and incorporate these values into your messaging.
Audience Research Can Help You Optimize Your Media Plan: By gathering data about your audience, you can identify which channels and tactics are most effective for reaching them. This understanding can help you optimize your media plan, ensuring you’re reaching your desired audience most efficiently and cost-effectively as possible. For example, if your target audience is most active on social media, you can adjust your media plan to prioritize social media marketing.
Audience development and research are critical to any successful media plan. Understanding your audience and tailoring your message to their needs can build trust and drive long-term growth. When targeting multicultural audiences of different age groups, it’s essential to be culturally competent and to incorporate cultural nuances into your messaging. By leveraging audience research, you can optimize your media plan and ensure you reach your desired audience most efficiently and cost-effectively as possible.
Marketing to LGBTQ+ audiences, especially millennials and Gen Z, requires a nuanced approach that considers the diversity and complexity of this demographic. For marketers looking to reach LGBTQ audiences, it is important to recognize that this group is not a monolith. LGBTQ people come from various backgrounds, ethnicities, and experiences, and marketing to them effectively requires understanding their unique needs and interests.
In the United States, the LGBTQ community is becoming increasingly diverse, with more and more millennials and Gen Z identifying as LGBTQ. This is particularly true for multicultural LGBTQ audiences, a significant and growing segment of the LGBTQ community. According to a report from the National LGBT Chamber of Commerce, multicultural LGBTQ people make up nearly a third of the LGBTQ population in the US.
To effectively market to LGBTQ audiences, especially millennials and Gen Z, and particularly multicultural LGBTQ audiences, here are some key strategies to consider:
Understanding the Diversity of the LGBTQ Community As mentioned earlier, the LGBTQ community is not a monolith. It is essential to recognize the diversity within this community, including differences in age, race, ethnicity, gender identity, and sexual orientation. A one-size-fits-all approach is unlikely to be effective when marketing to this audience. Take the time to understand the unique needs and interests of the specific LGBTQ audience you are targeting.
Use Inclusive Language and Imagery When marketing to LGBTQ audiences, using inclusive language and imagery is essential. Avoid using stereotypes or assuming that all LGBTQ people fit into specific categories. Instead, use language and imagery that reflect the diversity of the LGBTQ community. This can help your brand come across as more inclusive and welcoming.
Partner with LGBTQ Organizations and Influencers Partnering with LGBTQ organizations and influencers can be a powerful way to reach LGBTQ audiences. Look for organizations respected and trusted within the LGBTQ community, and consider working with influencers with a strong following among LGBTQ audiences. This can help your brand build credibility and reach a wider audience.
Address Social and Political Issues LGBTQ audiences, especially millennials and Gen Z, tend to be politically and socially engaged. They are often passionate about issues such as LGBTQ rights, racial justice, and environmentalism. Consider addressing these issues in your marketing, and show that your brand is committed to positively impacting the world.
Be Authentic and Transparent LGBTQ audiences, like all consumers, appreciate authenticity and transparency. Be open and honest about your brand’s values and commitment to diversity and inclusion. This can help build trust with LGBTQ audiences and create a stronger connection between your brand and this community.
Marketing to LGBTQ audiences, especially millennials and Gen Z, requires a thoughtful and nuanced approach. By understanding the diversity within the LGBTQ community, using inclusive language and imagery, partnering with LGBTQ organizations and influencers, addressing social and political issues, and being authentic and transparent, your brand can effectively reach this influential and growing audience.
Contact Wicked Bionic here to learn more about corporate marketing to LGBTQ+ communities.
Hispanics make up almost 20 percent of the U.S. population. In Los Angeles County alone, the Hispanic population is more than 4.3 million. If your Los Angeles business is not targeting Hispanic millennials specifically, then you could be missing out on a large market. But if you don’t have experience with Hispanic marketing or multicultural marketing, you may need the help of a specialized marketing agency. What should you look for in a Hispanic Los Angeles ad agency, and how can you find an agency that meets your needs?
Understand Your Brand Goals
Before your business partners with an ad agency, you should understand what your marketing goals are. A lot of businesses say they want to increase revenue, but your goals can be much deeper. Maybe you’d also like to increase brand awareness or develop closer relationships with Hispanic consumers in Los Angeles. If you’re having trouble defining your goals, a good marketing agency can consult with you to help you pin them down.
Look for Relevant Services
Once you know what your new Hispanic marketing strategy should accomplish, look for an agency that delivers the services you need. Do you want to be more active on social media? Do you want in-depth marketing research and analytics so you can develop a data-driven strategy? Maybe you’re more concerned with display advertising, public relations, and media buys that will help you reach target market consumers. Choose a multicultural marketing agency that has a large suite of services to meet your advertising needs.
Ask to See Case Studies
How do you know a Los Angeles Hispanic marketing agency will deliver? Look at their previous work. Ask to see case studies of campaigns they completed for former clients, especially the ones who utilized the same services you’re interested in.
Find an Agency Established in the Area
The Hispanic population in the U.S. is widely dispersed across the country. Regional expertise is, therefore, essential for reaching your target audience. If you’re product or service is based in Los Angeles, work with a Los Angeles marketing agency that has a deep understanding of L.A.’s Hispanic consumers.
Does your organization want to start targeting Hispanic consumers? Wicked Bionic is a multicultural marketing agency based in Los Angeles with deep expertise in marketing strategy for capturing a Hispanic audience. Contact us here to speak about our services and set up an appointment.
Suppose you’ve done your homework researching the Millennial generation as a potential target market for your product or service. In that case, you already know that one of the biggest motivators for Millennials is eco-friendliness. According to Nielsen, 75 percent of Millennials (those born between 1981-1996) are eco-conscious to the point of changing their buying habits to favor environmentally friendly products. And a vast majority of them say they are willing to pay more for eco-friendly products versus their cheaper competitors.
Suffice it to say if you can appeal to this sensibility in your marketing practices; you can build considerable brand loyalty among Millennials. That said, there are right and wrong ways to approach this strategy—so let’s explore some dos and don’ts regarding marketing to eco-conscious Millennials.
DON’T Make False Claims
Millennials are very Internet-savvy, and they will research your claims about your product or service. If you say your product is environmentally friendly when it is not, they will find out—and when they do, not only will you fail to win their loyalty, you’ll build the opposite of brand loyalty. In other words, these people are more likely to tell others not to buy from you. Unless you want to self-sabotage your efforts, make sure you only make claims that can be verified.
DO Pursue Legitimate Eco-Friendly, Sustainable Practices
The best way to win brand loyalty among eco-conscious Millennials is to be an eco-conscious brand—period. If you’re a startup, you have the advantage of being able to build this core value into your foundation from the beginning. If you haven’t yet adopted sustainable practices, look actively for ways to do so—even if it costs you more money to produce your product. (Remember, Millennials are willing to pay more for it, as well.) Most importantly, be genuine about your commitment to these practices, as Millennials can spot insincerity a mile away.
DO Weave Environmental Consciousness into Your Brand Story
Being a sustainable and environmentally friendly company doesn’t have much traction if your target market doesn’t know about it. What’s more, if you’re serious about developing this ethic (see point above), it needs to become part of your branding. Study the examples of successful eco-friendly companies like Patagonia, Whole Foods, LUSH Cosmetics, and Seventh Generation to see how they’ve woven their ethic into their messaging.
DON’T Ignore Social Media Marketing
Millennials often choose products and services through recommendations from others, and social media is one of the most significant avenues for word-of-mouth recommendations these days. Furthermore, if you have an eco-conscious brand, 95 percent of Millennials will recommend you to their friends. Thus, one of the best ways to spread the word about your product/service to this demographic is through effective, targeted social media marketing. Find out where your target market hangs out online, engage them in regular conversations, and provide helpful content interweaving your brand story and your ethic.
If eco-consciousness is a potential selling point for your brand, Wicked Bionic will utilize cutting-edge techniques and technologies to get your message to resonate with the right people. Reach out to find out how we can help.
Virtual backgrounds, meticulously designed bookcases, children and partners trained to crawl across the room when necessary – the whole world has learned to adapt to working and learning from home, for better or for worse. But frankly, many people have had enough. So, how should a modern marketer reach a “Zoom-ed” out population?
Toss out what you knew about marketing pre-2020. The rules have all changed, and many of them continue to change with each passing day. If your strategy relied heavily on in-person interactions, you quickly learned to adapt to virtual last year. But in this new world – where everyone is much more comfortable interacting online, but plenty of people are itching to return to “normal” – what should your new strategy be?
Don’t focus on virtual. Yes, virtual interactions are here to stay. Many corporations learned to love remote work, and many individuals learned that video conferencing can play an important role in their lives. But that doesn’t mean that people will opt for virtual when in-person is an option. We’re moving into a hybrid world, where interactions are both online and in-person, and your strategy should recognize that. People are ready to jump back into living IRL. Your strategy should meet them there.
Virtual experiences need to be stellar. If you decide to do a virtual event, it needs to be short (under 20 minutes), optimized with great tech and production, and plussed-up with surprise-and-delight moments. Everyone has endured too many Zoom calls and webinars to tune in to an online event that doesn’t impress.
Be health-conscious. No, you do not need to go full Howie Mandel. (And you shouldn’t.) But the whole world knows more about virus transmission now. Your live events should factor in some of the past year’s lessons. Consider ways to allow extra space. Look for opportunities to be outdoors. Your guests will appreciate the extra breathing room.
Use social media strategically. Yes, social media marketing is still a great tool, but social burnout is real. Be strategic with how and where you spend your budget and your energy. Consider your target audience and where they’re likely to be scrolling – and don’t waste your time and money in places your audience doesn’t want to be.
Marketing in 2021 looks different than it did in 2020, or in 2019. The world has changed, and the rules have changed—and your strategies need to change, too. With some careful thought and planning, you can meet your market where they are, with a message they want to hear. Reach out to Wicked Bionic to help your business craft successful messaging.
A cookie-less world is coming, and it has nothing to do with the Cookie Monster eating all of them. What we’re talking about here is a pragmatic shift in how websites communicate data and activity to the servers that need it in order to, amongst other things, track individual preferences, and cross-site activity. How does that impact your digital marketing? Well, it may in many ways, but before we get into that, let’s take a step back and understand, in lay mans terms, what this is all about.
If we were to take the way back machine, to the beginnings of the web, and by the beginnings, I don’t mean the origins (that’s way further back), I mean the time when the public at large started to interact with what we now know as the digital space, we’d find the origins of cookies. Wikipedia defines cookies as “HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by the user’s web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user’s device during a session”. When we look at the origins of the web, the basis of the internet was in the interconnection of information. It’s why the internet was called the information superhighway. It allowed information from one server (computer) to be served to another server across the country. It was all about the transfer of information to build what would be come the world’s encyclopedia. A place where all information became easily accessible. If we think about it as a filing cabinet, which it’s formulation was structured in, we still to this day use terminology that came from that structure. Servers have files, we still transfer files (as we did from one cabinet to another), we also still have folders, as what held the file sin cabinets, an so on. However, interconnecting those servers inferred that one organization would be accessing another organization and transferring those files over a connection. Thus there was an innate need for security. When web browsers were created, which made that information available to the broad public, that need for security became even more evident. Thus, browsers were built to have that security built-in. A lot fo that security had to do with keeping information safe, anonymous, and non-identifiable. However, we still needed to be able to track activity on the web, as in passive activity, like how many pages a person visited on a website and which and active, as in how many times a user returned to a website. In came cookies.
Originally, cookies were just files the web browser would place in your computer, without your knowledge, that tracked identifiers that allowed websites to then “pick up” a previous cookie they had left on your computer OR if they hadn’t yet left one, they could create one. This cookie tracked your activity on their site. Activity like what items you had left in your cart, what types of content you were interested in, and the like. This was a useful way for a your information to be safe, yet available. As with everything in technology, over time, these cookies became meatier and meatier, they had more and more information on them. That caused a slew of problems. Why? Because as with everything on the internet, there are good actors and there are bad actors. You could say: But the cookie just hd anonymous information. That may be true, the problem came with the fact that if you provide enough anonymous information on a person, you eventually are able to gather enough information on someone to construct who that person is. So if I told you that a cookie on your machine knew you were a man, from Los Angeles, in Santa Monica, who liked a specific group of foods, ate at a specific group of restaurants, was somewhere between 30 and 32 years old, went to school at UCLA, was an architect, and so on. Eventually, you could gather enough information to determine who this person is. As an Advertiser myself, I can tell you that is premium information. As a software engineer, I can tell you that is valuable information, and in the wrong hands, it could be extremely valuable information to anyone meaning to do harm.
We’ve known for a long time that cookies were a problem. However, we’ve built an economy on cookies. It is estimated that data tracking accounts for at least 60% of internet commerce. We know so much about you at this point that we may know more about you and what you want and need than you know about yourself. And that, is scary, not only because like us good actors, bad actors will be able to use that information. Because bad actors can use that information to cause serious harm, not only to you but to the economy as a whole. So over time, it as decided that cookies had to go. And so they will, in 20222 (partially).
Having worked at a tech firm, an ad tech firm, and a publisher, I can tell you that one of the greatest fears for both tech firms and businesses that rely on the internet, is government regulation. Why, because the government will for the most part, take things to an extreme, and make good actors pay for the deeds of bad actors. Ideally, we prefer a self-regulating body, where experts come up with solutions that help resolve the problem in a way that prevents or reduces the ability of bad actors to take action while allowing business to thrive. The problem I see with that is that it ends up transferring that ability to make decisions on the overall welfare of an industry to the only groups able to dedicate enough resources to coming up with these solutions. That is, large corporations, the large tech firms that have all but monopolized the internet. Companies like Google, Facebook, Microsoft, and Apple. However, that is the subject of another blog. What matters on this one is, what do I do now?
Well, there’s many initiatives out there that can help prepare you for the shift to a cookie-less world. Google for one, is testing transferring the information from being kept by your computer, to being kept by your browser, so that websites will get anonymized and randomized data from the browser; not your computer, to help them make decisions. So, the website will know you have the pants you left in your shopping cart there, but it won’t know that you left them there last Tuesday. Another initiative that is happening is contextual advertising, which has been around for a while, but will become more prominent as this rolls out. Contextual relies on the content of a website to inform an advertisers decision to serve an ad to the website. So the ad server may not get to know you like cars but if you’re reading an article about cars then you probably do. Depending on how many options are out there, I foresee a world with a LOT of articles about cars, beauty products, fashion and the like. As that will become the way to be able to deliver the number of advertising impressions required to hit the impressions needed for a campaign.
You may have also heard about apple allowing you to opt-in to give your information to apps. Most people didn’t even know that the apps on your phone can track you while you’re on other apps on your phone. Guess what, that is one of the basis of the success of facebook at advertising. If you’ve ever wondered how they know so much about what you like. It’s not only what you do on their apps/site, it’s what you do on your phone and on other websites that have nothing to do with them, other than maybe advertise on facebook. And speaking of Facebook, they’re one of the ones that is resisting these changes the most. I wonder why? They’re coming up with solutions like a server-side form of tracking. So the data would be gathered by facebook, on the server of the websites people visit. This would allow them to bypass the browser, which if you haven’t figured it out yet, it allows them to skip the controls established by Chrome (Google), Safari (Apple), and Edge/Internet Explorer (Microsoft), amongst others.
Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand.
As time passes, target audiences for many brands are shifting to include a young and exciting new demographic—Gen Z. However, millennials currently make up the bulk of the workforce. They’re also (currently!) the most likely demographic to buy items online.
If you’re a brand figuring out your multigenerational marketing strategy, how are you supposed to reach both generations and balance your efforts while still sounding like you?
Wondering how to connect with millennials?
Millennial consumers are conscious of their values, ready to connect on social media, and interested in a good story. To market to millennials, consider the following actions:
• Emphasize an environmental or social consciousness across your branding—millennials want to associate with brands that share their values.
• Millennials follow shares, reviews, and recommendations. Partnering up with influencers can pay off in spades for this segment of the market.
• Millennials prefer authentic engagement and will exhibit brand loyalty if given a chance to interact with your audience personally and offer loyalty programs to build your relationship with your consumers.
• Focus on YouTube or social media influencers rather than celebrities.
• Prioritize extremely concise, snappy content.
• Optimize your mobile content.
• Emphasize your commitment to protecting your consumers’ private information. (Gen Z loves its privacy.)
While most Gen Z is slightly too young to qualify as a consumer, they’re the largest demographic in the United States. Keeping an eye on them for future trends will be vital for every savvy digital marketer.
Why doesn’t anyone care about Gen X marketing trends?
Gen X consumers tend to spend a lot of time in YouTube and Facebook comment sections and remain the best audience for traditional advertising. We suspect people care less about these trends because they target an increasingly smaller group of people and because many brands are shifting from traditional advertising. However, Gen X consumers are in the prime spending years of their lives. Offering loyalty programs and rewards may be a good idea to reach Gen X, which is fortunate, as millennials like these offerings as well.
Wondering which trends to prioritize? As millennials are (right now!) the dominant consumers, they may represent the best focus for your investment—but that is changing. Depending on the nature of your offering, it may pay off to invest in Gen X or Gen Z marketing strategies at a qualified agency from time to time.
One thing’s for sure: If millennial and Gen Z marketing strategies are telling us anything, it’s that empathy, integrity, and authenticity in marketing are here to say. Focusing on transparent practices and authentic connections with your consumers will be worth your time for multigenerational marketing.
Whether you’re interested in millennial marketing trends or you’re wondering what Gen Z’s up to these days, Wicked Bionic can help you reach your target market.
Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales.
As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google.
As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going to ignore it, why not make the most of your YouTube-focused advertising budget?
We’ve distilled three crucial tips for unlocking the full potential of your YouTube marketing dollars.
1. Study YouTube’s advertiser guidelines
Due diligence prevents your organization from wasting precious capital. In addition, by doing your due diligence on YouTube’s marketing rules and guidelines, you will avoid punitive measures that compromise your ad campaign.
● Do not serve a clear purpose (such as selling a specific product or service)
● Are submitted in an unsupported video format
● Contain explicit or “shocking” content
● Violate any other advertising guideline
To avoid rejection or removal of your ads, do your homework on Google’s marketing rules. Then, if you have any questions or concerns, present them directly to Google representatives. Doing so could spare you from migraines, wasted advertising dollars, and other avoidable hardships.
Want to advertise on YouTube and get your brand in front of the right people?
Connect with Wicked Bionic to set up a free Discovery call.
2. Police your own videos (to the extent that you can)
YouTube and it’s parent company Google felt the heat from advertisers in 2019. The allegation: that YouTube failed to police ad placement on unsavory videos.
While YouTube actively demonetizes videos that may paint advertisers in a poor light, they cannot catch all offenders. To the extent that you can, monitor the placement of your advertisements and report:
● Unwanted brand affiliations
● Ad placement on videos that are not relevant to your target audience
● Any other ad-related concerns
You spend good money on YouTube advertisements. Don’t settle or let your concerns go unheard. Nothing less than your brand’s reputation is at stake.
3. Know your target audience
Failing to target your advertisements is like fishing with a wooden pole. With targeted ads, you swap the pole for dynamite.
Free services like YouTube gather troves of data about their users. As an advertiser, it’s your prerogative to take advantage of this demographic data. Whether you’re appealing to growth demos like millennials and Hispanics or an even more narrow category like college-age hiking enthusiasts, target your YouTube ads for best results.
For more insights into YouTube marketing best practices and how Wicked Marketing helps you succeed, click here.
