A Cookie-less World is Coming. Are you ready?

Photo by Daisy Anderson from Pexels A cookie-less world is coming, and it has nothing to do with the Cookie Monster eating all of them. What we’re talking about here is a pragmatic shift in how websites communicate data and activity to the servers that need it in order to, amongst other things, track individual …

Where Advertising Media is Most Effective

[vc_row][vc_column][vc_column_text] What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in …

How much messaging is too much in a time of crisis?

In times of crisis, when the societal norms we are used to having been stretched, and we’ve entered a new paradigm of separation, communication has taken center stage. It’s the one way we have left amongst all the stress and anxiety form the unknown that can keep us connected. This time presents a unique opportunity …

The Importance of Testing and Quality Assurance

“Don’t wait for your best day to have your worst day.” -Carlos Sapene The news has been abuzz this week on issues related to the debacle at the Iowa Caucuses. Reports have been pouring in, blaming the coding of an app developed to transmit reporting efficiently from the voting centers to the central data collection …

Instagram: Tips and Hacks to Increase Your Reach

This past weekend Dana and I attended a Pinnacle Global Network event where we had the opportunity to listen to Chalene Johnson speak on tactics and techniques to grow your engagement on Instagram. For those that don’t know Chalene Johnson, she’s an entrepreneur who made a name in the fitness space and has grown to …

Is Artificial Intelligence a Boon or a Bane

If your business has not begun thinking of how artificial intelligence will affect your bottom line, then it may be the right time to start putting some thought behind it.  About Collective Intelligence Collective intelligence is the term being used to define the human/machine cooperative interaction, meaning how machines and humans work together and the …

Local Marketing: The Finance Sector

The key to local marketing is in knowing, leveraging, reaching, and engaging your key market segments. In the financial sector, this means a mix of general market messaging with an awareness of the areas surrounding your branches. Market segments are a great way of devising personas for your targeted messaging. When providing our marketing services …

Candor & Emotional Connection: How to Connect With Millennials and Gen-Z

The narrative and writing style of communications nowadays has to be crafted very differently to what it was just five years ago. For websites, as an example, to develop a narrative that communicates the brand message, we now leverage storytelling, first and third-person perspectives, and interweaved trust validators like quotes and reviews. Whereas in the past, communications focused …

Where you choose to host your website is an important decision.

Depending on the level of knowledge and experience of your web designer, web developer or engineer, a suggestion will be made to host your website at a specific host. In our case, we host our websites on Amazon’s Cloud Infrastructure. We do this because we find it to be the most robust, responsive and future …

Use your email marketing lists to generate business with Facebook Ads.

Facebook uses a special algorithm to evaluate whether an advertisement is likely to be clicked by people. The algorithm then selects ads based on how much people who click on them are willing to engage with a particular product or service. Facebook says that this targeting is necessary to “make sure ads reach people in …