Marketing Tech in a Millennial & Zoomer World

Gone are the days of planning and carrying out long advertising campaigns and hoping for the best, waiting months to get enough data to know if you’re hitting your targets. With vast amounts of data available, marketers can analyze performance and pivot to a new strategy if the current one isn’t working. The data we …

How to Find the Best Hispanic Marketing Agencies in Los Angeles

Hispanics make up almost 20 percent of the U.S. population. In Los Angeles County alone, the Hispanic population is more than 4.3 million. If your Los Angeles business is not targeting Hispanic millennials specifically, then you could be missing out on a large market. But if you don’t have experience with Hispanic marketing or multicultural …

Marketing to Eco-Conscious Millennials: Dos and Don’ts

Suppose you’ve done your homework researching the Millennial generation as a potential target market for your product or service. In that case, you already know that one of the biggest motivators for Millennials is eco-friendliness. According to Nielsen, 75 percent of Millennials (those born between 1981-1996) are eco-conscious to the point of changing their buying habits …

Four Tips for Marketing to a Zoom-ed Out World

Virtual backgrounds, meticulously designed bookcases, children and partners trained to crawl across the room when necessary – the whole world has learned to adapt to working and learning from home, for better or for worse. But frankly, many people have had enough. So, how should a modern marketer reach a “Zoom-ed” out population? Toss out …

Gen Z vs. Millennial Marketing Trends: Which Should You Care About?

Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand.   As time passes, target audiences for many brands are shifting to include a young and exciting new …

How Marketers Can Unlock YouTube’s Advertising Potential

As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google. As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going …

Do’s and Don’ts for Maximizing Your YouTube Marketing Bucks

The competitive digital economy requires savvy marketing. With nearly $7 billion in advertising revenue in Q4 2020, YouTube is a behemoth within the modern advertising landscape. Ask yourself: are you getting the most out of your YouTube advertising budget?   Millennials, Hispanics, and other growth demographics are heavily represented on YouTube. In fact, YouTube offers …

Marketing to Boomers, Millennials, and Gen Z

When it comes to advertising, the days of creating a single ad that has “universal appeal” are all but over. As the American population becomes more and more diverse, your messaging must adapt to a broader range of cultures if you want to reach your target market fully. Los Angeles alone is home to hundreds …

Wicked Marketing Podcast: A Brand Story

Have you ever wondered if your logo looks outdated, or if the messaging on your website needs updating? What does it mean to do a brand refresh? When you want to change your business or your audience because the business has grown or is pivoting, you may need a brand refresh that assists your new …

How to Connect with Millennials on Digital Media

Millennials represent about one-fifth of the U.S. population. A large age cohort with the purchasing power of $1.4 trillion, Millennials need to factor into your marketing strategy. And with nearly 50 percent of Millennials spending at least 10 hours per week online, the best way to reach this audience is with digital content.   Millennial …