Marketing Tech in a Millennial & Zoomer World

Gone are the days of planning and carrying out long advertising campaigns and hoping for the best, waiting months to get enough data to know if you’re hitting your targets. With vast amounts of data available, marketers can analyze performance and pivot to a new strategy if the current one isn’t working. The data we …

A Cookie-less World is Coming. Are you ready?

Photo by Daisy Anderson from Pexels A cookie-less world is coming, and it has nothing to do with the Cookie Monster eating all of them. What we’re talking about here is a pragmatic shift in how websites communicate data and activity to the servers that need it in order to, amongst other things, track individual …

Gen Z vs. Millennial Marketing Trends: Which Should You Care About?

Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand.   As time passes, target audiences for many brands are shifting to include a young and exciting new …

Wicked Marketing Podcast: Why Marketing is Confused with Sales

Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …

How Marketers Can Unlock YouTube’s Advertising Potential

As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google. As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going …

Do’s and Don’ts for Maximizing Your YouTube Marketing Bucks

The competitive digital economy requires savvy marketing. With nearly $7 billion in advertising revenue in Q4 2020, YouTube is a behemoth within the modern advertising landscape. Ask yourself: are you getting the most out of your YouTube advertising budget?   Millennials, Hispanics, and other growth demographics are heavily represented on YouTube. In fact, YouTube offers …

Marketing to Boomers, Millennials, and Gen Z

When it comes to advertising, the days of creating a single ad that has “universal appeal” are all but over. As the American population becomes more and more diverse, your messaging must adapt to a broader range of cultures if you want to reach your target market fully. Los Angeles alone is home to hundreds …

Top 5 Messaging Strategies To Win at Media Buying

How Does Messaging Drive Brand Recall in Media Buying Campaigns? One of the primary goals of a media buying campaign is to drive brand awareness and brand recall. Marketing agencies specializing in these campaigns develop a media plan (a literal plan detailing where clients will spend on advertising) to meet this goal. Brand recall is …

How is your 2021 “Brand EQ”?

Here’s a question to ask yourself as we’ve moved out of a particularly challenging year into 2021: How would you evaluate your “brand EQ”?   What, exactly, are we talking about?   Do you have a favorite song—perhaps one that sounds exceptionally pleasing in your headphones? The reason it sounds good is that when that …

Marketing Winners and Duds of 2020

It’s often said that experience is the best teacher—but that doesn’t mean it has to be your experience. Sometimes the best lessons we can learn come from the successes and failures of others. As we look back on 2020—one of the most turbulent years in memory—we’ve watched many brands try to navigate these challenging times by striking …