Marketing Tech in a Millennial & Zoomer World

Gone are the days of planning and carrying out long advertising campaigns and hoping for the best, waiting months to get enough data to know if you’re hitting your targets. With vast amounts of data available, marketers can analyze performance and pivot to a new strategy if the current one isn’t working. The data we …

3 Tips for Marketing in 2021

There’s a saying that sounds confusing but is true nonetheless: “We don’t know what we don’t know.” If the previous year has taught us anything, it’s that sometimes things happen that we couldn’t possibly have predicted, let alone known how to prepare for it. The global pandemic was an “unknown unknown” for hundreds of thousands …

Millennials Media Consumption

To reach Millennials, you want to create content that not only speaks to their priorities and thought processes, but you must also understand Millennials’ media consumption. Let’s explore some of the most common ways Millennials consume content—and the type of content they’re most attracted to—to help identify the best channels for getting your message to them. …

Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts

Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand.   Here are some dos and don’ts.   Do: Have a Brand Purpose …

Hot Tip: Advertise on Streaming TV to Reach More Eyeballs

Modern marketers today generally don’t need to be convinced about the value of Internet marketing. As a growing brand, you probably know the necessity of developing a social media presence, and that mass advertising on TV and radio doesn’t reach nearly as many people as it once did. What you may not understand is why …

Change General Marketing to Target Marketing to Grow Your Business

Businesses today face a distinctive set of challenges when developing a comprehensive marketing strategy. Using general market advertising, companies have taken something of a one-size-fits-all approach, creating a branding campaign with a single message hoping to reach enough people and convert them to customers. Those days may soon be behind us. The one-dimensional general marketing …

What You Need to Know About TikTok Advertising

If you’re one of those people who’s still scratching their heads trying to learn what TikTok is, join the club. While still quite new, this short-video based social network has taken the world by storm in the last couple of years, rapidly surpassing giants like Twitter and Snapchat for the number of users. With the …

Zoom Event Ideas: Tips, Dos and Don’ts

Zoom, the free video conferencing app (that most everyone has heard of by now), has become one of the most popular platforms for communication due to stay-at-home orders. As of May 2020, Zoom has 300 million daily meeting participants.   Aside from using Zoom internally to chat with telecommuting employees, did you also know you …

Tips for Converting from Brick-and-Mortar Marketing to Online Campaigns

If your business has traditionally relied on brick-and-mortar marketing strategies, you’re probably already aware of the challenges facing you in this “new normal” as the economy starts reopening. With social distancing in place, face-to-face marketing, product demonstrations, etc. may be ineffective at best, or nearly impossible. Companies who successfully convert to online marketing tend to …

Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success

When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving?  The key is perspective. Let us explain. In our society, with every significant change comes …