The Difference Between Marketing and Sales

A widespread confusion among business owners and entrepreneurs is understanding the difference between two essential concepts: marketing and sales. When someone is confused about these terms, the way we know is when they use them interchangeably—and this happens a lot. The truth is that marketing and sales are two similar functions that complement each other to help you earn revenue, but …

Cybersecurity Tools to Protect Your Business in 2021

Business may have slowed down for some people during the past year, but rest assured the hackers have not. According to an annual email security report from Mimecast, over half of all organizations have suffered some sort of ransomware attack over a 12-month period, costing them an average of three days of downtime overall. Eighty-two …