Do Smart Digital Assistants Live Up to the Hype?

For Amazon users, it’s Alexa. For Google Home, it’s “OK Google.” For people who use Apple devices, it’s Siri. These days, AI-driven “smart” digital assistants are super hot, making it easier for people to keep their shopping lists, turn on the furnace, organize playlists, pick something to watch, or get directions—all with voice command. Tech …

Important Trends for Marketing to Hispanics

Much of the Hispanic population growth in recent years has come from birth, rather than migration. The so-called “Generation Z” is becoming increasingly Hispanic, with 1 in 4 school-age Americans now of Latin descent. Ninety percent of these young people are American-born, and they tend to have different priorities and worldviews than their parents. While they …

Top 5 Trends for Marketing to Millennials

The Millennial Generation (defined as those born between 1981-1996, or aged 24-38 in 2020) represents more than one-fifth of the American population. As such, Millennials play a key role in the marketplace, representing a purchasing power of $1.4 trillion. This generation responds to marketing quite differently than the generations before and after them. Let’s take …

The Giving Approach to Community Engagement

In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior …

Top 3 Consumer Shopping Trends You Need to Know

Consumer online shopping is stronger than ever. Here’s what’s happening. Any effective marketing campaign will take into account what consumers are doing, what they’re buying and why. Consumer trends are a constantly moving target, even more so when there’s a rapidly evolving global situation. Just within the past 6-8 weeks since the pandemic began sweeping …