Wicked Marketing Podcast: Why Marketing is Confused with Sales

Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …

Important Trends for Marketing to Hispanics

Much of the Hispanic population growth in recent years has come from birth, rather than migration. The so-called “Generation Z” is becoming increasingly Hispanic, with 1 in 4 school-age Americans now of Latin descent. Ninety percent of these young people are American-born, and they tend to have different priorities and worldviews than their parents. While they …

How Millennials Consume Content – What You Should Know

The demographic known as the Millennial generation (people born between 1981-1996) has been a point of fascination for pundits and marketers alike. Millennials seem to have a unique perspective, worldview, and set of habits compared to the generations both before (Gen X, Boomers) and after (Gen Z). Considering Millennials now comprise 25 percent of the …