Marketing Tech in a Millennial & Zoomer World

Gone are the days of planning and carrying out long advertising campaigns and hoping for the best, waiting months to get enough data to know if you’re hitting your targets. With vast amounts of data available, marketers can analyze performance and pivot to a new strategy if the current one isn’t working. The data we …

How to Find the Best Hispanic Marketing Agencies in Los Angeles

Hispanics make up almost 20 percent of the U.S. population. In Los Angeles County alone, the Hispanic population is more than 4.3 million. If your Los Angeles business is not targeting Hispanic millennials specifically, then you could be missing out on a large market. But if you don’t have experience with Hispanic marketing or multicultural …

Gen Z vs. Millennial Marketing Trends: Which Should You Care About?

Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand.   As time passes, target audiences for many brands are shifting to include a young and exciting new …

Wicked Marketing Podcast: Why Marketing is Confused with Sales

Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …

How to Connect with Millennials on Digital Media

Millennials represent about one-fifth of the U.S. population. A large age cohort with the purchasing power of $1.4 trillion, Millennials need to factor into your marketing strategy. And with nearly 50 percent of Millennials spending at least 10 hours per week online, the best way to reach this audience is with digital content.   Millennial …

3 Tips for Marketing in 2021

There’s a saying that sounds confusing but is true nonetheless: “We don’t know what we don’t know.” If the previous year has taught us anything, it’s that sometimes things happen that we couldn’t possibly have predicted, let alone known how to prepare for it. The global pandemic was an “unknown unknown” for hundreds of thousands …

Is Your Marketing Reaching Millennials?

Has your business been spending money on marketing and advertising to reach younger audiences but coming up short? One significant factor may be that you’re not clear on millennials and digital media.    DIGITAL MARKETING IS WHERE IT’S AT   Digital marketing to millennials (ages 24-39) requires an understanding that general marketing (marketing to the …

Business Growth: Connect with Diverse Audiences 

The diversity of our population presents a unique set of opportunities for businesses when it comes to marketing. Chances are the need for your product or service cuts across many demographics and cultural lines. Still, the idea of crafting multiple messages to reach a multicultural audience can be highly intimidating—especially if you are relatively unfamiliar …

Top 5 Messaging Strategies To Win at Media Buying

How Does Messaging Drive Brand Recall in Media Buying Campaigns? One of the primary goals of a media buying campaign is to drive brand awareness and brand recall. Marketing agencies specializing in these campaigns develop a media plan (a literal plan detailing where clients will spend on advertising) to meet this goal. Brand recall is …

4 Key Benefits of Hyper-Focused Local Marketing

Blasting your marketing message to as many people as possible used to be a tactic that was widely used but not always the best for smaller budgets. (The whole idea behind mass marketing is to cast a wide net and hopefully catch a few fish.) These days, however, the opposite is true. The more you …