Gen Z vs. Millennial Marketing Trends: Which Should You Care About?

Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand.   As time passes, target audiences for many brands are shifting to include a young and exciting new …

Marketing to Boomers, Millennials, and Gen Z

When it comes to advertising, the days of creating a single ad that has “universal appeal” are all but over. As the American population becomes more and more diverse, your messaging must adapt to a broader range of cultures if you want to reach your target market fully. Los Angeles alone is home to hundreds …

Wicked Marketing Podcast: A Brand Story

Have you ever wondered if your logo looks outdated, or if the messaging on your website needs updating? What does it mean to do a brand refresh? When you want to change your business or your audience because the business has grown or is pivoting, you may need a brand refresh that assists your new …

How to Keep Your Marketing Authentic and Avoid Coming Across as Generic

The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity.   So how do you ensure your marketing stays …

Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts

Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand.   Here are some dos and don’ts.   Do: Have a Brand Purpose …

Marketing to Gen Z and Gen X—The Major Differences

One of the biggest differentiators in how people respond to messaging is age—or, more to the point, the generational culture in which they grew up. We hear terms like “Gen X” and Gen Z” tossed around often in market-speak, but many people are confused as to what these terms mean or how they can affect …

5 Strategies to Understanding Your Target Customer

[vc_row margin_bottom=”0″][vc_column css=”.vc_custom_1585245872816{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]When developing a brand or marketing a product or service, identifying your target community is only the first part of the process. Now you need to learn the target customer and what makes them tick—their needs, desires, fears, motivations, and so on—so you can begin to understand how your …

Local Marketing: The Finance Sector

The key to local marketing is in knowing, leveraging, reaching, and engaging your key market segments. In the financial sector, this means a mix of general market messaging with an awareness of the areas surrounding your branches. Market segments are a great way of devising personas for your targeted messaging. When providing our marketing services …

Candor & Emotional Connection: How to Connect With Millennials and Gen-Z

The narrative and writing style of communications nowadays has to be crafted very differently to what it was just five years ago. For websites, as an example, to develop a narrative that communicates the brand message, we now leverage storytelling, first and third-person perspectives, and interweaved trust validators like quotes and reviews. Whereas in the past, communications focused …

The Culture Creators and the Counter-Millennial Revolution

For every generation, there’s a counter-generation and the up and coming Gen Z is shaping up to be an interesting challenger to the Millennial mindset marketers have been trying to crack for the past decade. For years, brands and products have been focusing their efforts on trying to figure out the Millennial. A generation with …