Internet of Things (IoT) Technology—Where It’s Headed, and How It Can Make Life Easier

The Internet of Things (IoT) is nothing new—and in fact, we utilize this technology more and more daily without even realizing it. From our smart TVs and vehicles to a surprising number of household appliances, more and more of our devices transmit and receive data via the Internet. And it’s only expanding. Some reports predict the market …

Where Advertising Media is Most Effective

[vc_row][vc_column][vc_column_text] What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in …

The Importance of Forming Strategic Alliances with Other Businesses

Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t …

Is Artificial Intelligence a Boon or a Bane

If your business has not begun thinking of how artificial intelligence will affect your bottom line, then it may be the right time to start putting some thought behind it.  About Collective Intelligence Collective intelligence is the term being used to define the human/machine cooperative interaction, meaning how machines and humans work together and the …

Where you choose to host your website is an important decision.

Depending on the level of knowledge and experience of your web designer, web developer or engineer, a suggestion will be made to host your website at a specific host. In our case, we host our websites on Amazon’s Cloud Infrastructure. We do this because we find it to be the most robust, responsive and future …

Masterminds and Shared Knowledge

Being part of a team, crafting out new strategies, creating something successful for a client together is an incredible feeling. What I love about Richard Branson’s quote is that he talks about weathering a storm (setback) by sharing knowledge. I feel like it’s old school to protect one’s knowledge, to live with a mindset of …