Connecting millions of diverse consumers to products and services that change their lives.

ABOUT US

WHERE WOULD WE BE WITHOUT CONNECTION?

 

Our agency was founded because our executives had years of corporate experience yet were looking for more personal relationships and connections with their clients. Whether it’s addressing the ‘elephant in the room’ and the issue no one is talking about or figuring out how a brand can make an impact on consumers with integrity, our agency brings solutions to every opportunity. As a result of the multicultural work we’ve done since 2016, our agency has found a home and a purpose. We’ve seen the effect on consumers' lives when connected to brands that transform their lives through a product, service, or initiative. The work we do makes a difference – and matters – in the lives of real people.

Carlos Sapene

CEO AND CO-FOUNDER, CREATIVE & TECHNOLOGY OFFICER
THE INNOVATOR AND STRATEGIST

Tell Carlos about a marketing problem, and you'll likely sense the wheels turning in his brain. He's known to devise a couple of dozen solutions all at once. With nearly 20 years of leading digital experiences in entertainment and tech, his ideas have made digital marketing leaders out of E!, NBCUniversal, Style Network, and Bravo.

As our CEO, Chief Creative and Technology Officer, Carlos uses technology and experience to drive strategic communication strategies and business growth for our clients. One of his many talents is that he's built IT infrastructures from scratch, understands them thoroughly, and can easily navigate complex systems for client projects. Clients have called Carlos a "magician" partly because he ideates and executes from different perspectives: programmer, growth strategist, product developer, and even world traveler. He says one of the most common mistakes in marketing is making assumptions about personas which is why he has trained the agency team on research and data best practices. Having lived in Caracas, London, and Paris, his international experiences have helped him understand and appreciate the nuances of human psychology.

Dana C. Arnett

CEO AND CO-FOUNDER
THE QUALITY GURU AND PASSIONATE CONNECTOR

DEI Certificate, Cornell University

Diversity and Inclusion Certificate, Cornell University

A 30-year veteran of the entertainment industry as an executive V.P., Dana delivered over 6000 television shows to audiences around the world. Motivated by the psychological effects of discrimination in the industry, she retired from entertainment to build an agency whose foundation promotes equity and inclusion internally and externally.

Dana encourages the diverse team at Wicked Bionic to seek to fundamentally understand cultural nuances and the minds and hearts of consumers in all marketing efforts. To grow in understanding diversity and inclusion best practices, Dana graduated from Cornell University's Diversity and Inclusion Certification program in 2021. She is also dedicated to making college a reality in under-resourced communities by serving on the ScholarBridge board of Fulfillment Fund, a 40-year non-profit in Southern California.

Dana loves to travel, especially to Italy, and shares an awesome life in Los Angeles with her long-time partner Suzanne, and Lucca, the coolest rescue dog ever.

Wicked Bionic executive
Multicultural Marketing and Advertising CEO Dana C. Arnett Wicked Bionic
Jessica Naves Marketing

Jessica Naves

MARKETING ACCOUNT MANAGER

Kathleen Fazio

CREATIVE DIRECTOR

Account Manager Wicked Bionic

Jasmine Magee, MCM

ADVERTISING ACCOUNT MANAGER

Roman Blazhko, CLP-CSM-CSPO-PSM

PROJECT MANAGER

Patricia Folgar

BRAND SPECIALIST

Ryan Ward

GRAPHIC DESIGNER

Amor Garlitos

PROJECT MANAGER

Research and Data Analyst

Dr. Suzanne Hebert, D.M.

RESEARCH & DATA CONSULTANT

Administrative Associate

Ella Laurente

ADMINISTRATIVE ASSISTANT & TAGALOG EXPERT

Valentina Romero

WEB DEVELOPMENT

Videographer

Mark Nichols

VIDEOGRAPHER

WHAT WE LOVE...

Los Angeles-based Fulfillment Fund ScholarBridge Board Member. Working to make college a reality for students growing up in educationally and economically under-resourced communities.
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WBEC-West Los Angeles Forum Chair for 2022/2023. A fully accredited affiliate of the Women's Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.
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Los Angeles Forum 2022/2023 Chair. A fully accredited affiliate of the Women's Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.

LEARN MORE ‣

Wicked Marketing PODCAST

STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE

Our podcast helps listeners keep current with the latest tactics and techniques to maximize their marketing efforts and improve ROI. Carlos and Dana share tips, tricks and actionable insights. The conversational, comfortable discussions delve into relevant marketing topics, as well as the pair’s experiences in scaling a business in Los Angeles.

Leashes by Lori
CMO at Fit Body App

‘INFLUENCE OVER COFFEE’

STREAMING ON YOUR PREFERRED PODCAST PROVIDER MOW TO ‘GAIN a OR USE IT IN SOCIAL MEDIA INCLUDING APPLE PODCASTS, SPOTIFY, !HEART MEDIA, AND MORE

The first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examine the countless ways brands can use influencers to promote their products and services … as well as the dangers of selecting the wrong influencer. 

VIEW ON AMAZON

Wicked Marketing PODCAST

STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE
Our podcast helps listeners keep current with the latest tactics and techniques to maximize their marketing efforts and improve ROI. Carlos and Dana share tips, tricks and actionable insights. The conversational, comfortable discussions delve into relevant marketing topics, as well as the pair’s experiences in scaling a business in Los Angeles.

YouTube Executive
Leashes by Lori
Wearable Imaging CEO

''INFLUENCE OVER COFFEE''

STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE

In the first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examine the countless ways brands can use influencers to promote their products and services … as well as the dangers of selecting the wrong influencer.

"INFLUENCE OVER COFFEE"


JOIN OUR CONVERSATION

In the first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examines the countless ways brands can use influencers to promote their products and services… as well as the dangers of selecting the wrong influencer.