Hispanics make up almost 20 percent of the U.S. population. In Los Angeles County alone, the Hispanic population is more than 4.3 million. If your Los Angeles business is not targeting Hispanic millennials specifically, then you could be missing out on a large market. But if you don’t have experience with Hispanic marketing or multicultural marketing, you may need the help of a specialized marketing agency. What should you look for in a Hispanic Los Angeles ad agency, and how can you find an agency that meets your needs?
Understand Your Brand Goals
Before your business partners with an ad agency, you should understand what your marketing goals are. A lot of businesses say they want to increase revenue, but your goals can be much deeper. Maybe you’d also like to increase brand awareness or develop closer relationships with Hispanic consumers in Los Angeles. If you’re having trouble defining your goals, a good marketing agency can consult with you to help you pin them down.
Look for Relevant Services
Once you know what your new Hispanic marketing strategy should accomplish, look for an agency that delivers the services you need. Do you want to be more active on social media? Do you want in-depth marketing research and analytics so you can develop a data-driven strategy? Maybe you’re more concerned with display advertising, public relations, and media buys that will help you reach target market consumers. Choose a multicultural marketing agency that has a large suite of services to meet your advertising needs.
Ask to See Case Studies
How do you know a Los Angeles Hispanic marketing agency will deliver? Look at their previous work. Ask to see case studies of campaigns they completed for former clients, especially the ones who utilized the same services you’re interested in.
Find an Agency Established in the Area
The Hispanic population in the U.S. is widely dispersed across the country. Regional expertise is, therefore, essential for reaching your target audience. If you’re product or service is based in Los Angeles, work with a Los Angeles marketing agency that has a deep understanding of L.A.’s Hispanic consumers.
Does your organization want to start targeting Hispanic consumers? Wicked Bionic is a multicultural marketing agency based in Los Angeles with deep expertise in marketing strategy for capturing a Hispanic audience. Contact us here to speak about our services and set up an appointment.