Gone are the days of planning and carrying out long advertising campaigns and hoping for the best, waiting months to get enough data to know if you’re hitting your targets. With vast amounts of data available, marketers can analyze performance and pivot to a new strategy if the current one isn’t working. The data we gather today also provides deeper audience insights, allowing us to design better campaigns right from the start.

The Marketing Cycle

Marketing Technology, aka MarTech, refers to the software and tech tools that allow marketers to plan, execute, and measure marketing campaigns. For marketers, it’s been a game-changer. If you’ve got the right combination of MarTech in your toolbox, you can address every stage of the marketing cycle: attracting, engaging, converting, managing, and understanding your target customer. New tools are constantly coming online – so many that it can be hard to keep up. Take our quiz to see if you know which of these ten tools really exist right now and which ones are pure fiction (but probably coming soon!):

  • A dashboard where you can see all your social media channels and scheduled posts and schedule new ones.
  • A tool that reminds you to bump up old content and share again.
  • AI-generated emails and social media, and blog posts. You enter a theme and a few details, and AI does all the writing for you.
  • A tool that tells you how much your competitors are spending on paid advertising.
  • A “Zoom-interrupter” lets your ads break into anyone’s video calls.
  • A tool that automatically pairs your posts and emails with stock images.
  • An idea generator tool suggests content themes for future blog and social media posts.
  • A metaverse converter that places your latest campaign into the virtual world.
  • AI chatbots can handle most of your customer service needs with little or no human interaction required.

Truth is Just as Exciting as Fiction

Are you able to tell MarTech reality from fiction? Scroll to the bottom of this page to see the answers. Which tools are you already using? Which ones are you curious about

Every effective marketing stack needs to include a tool for each of these functions:

  • Digital Asset Management (DAM)
  • Analytics
  • Lead Management
  • Customer Relationship Management
  • Marketing Automation
  • Content Management
  • Social Media Management

The bad news is there are dozens of popular tools out there to handle each of these functions. The good news is that if your head is spinning and you don’t know where to start, we can help! We live in this space and always track the latest and greatest tools. Contact us today.


Answers to the Quiz

REAL: 1; 2; 4; 7; 9

FICTION: 3; 5; 6; 8

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