MULTICULTURAL + OUTREACH
Where would we be without connection? For Wicked Bionic, there’s nothing more important than linking our clients with diverse audiences through authentic, appropriate and compelling messaging. As consumer preferences continue to evolve, our team closely monitors trends and constantly researches current marketing opportunities.
Consider the growing influence of Hispanic Americans, a fast-growing demographic that will represent 28.6% of our country’s total population by 2060. And when combined with African American and Asian American consumers, Hispanic Americans represent one quarter of the nation’s buying power. In places like Los Angeles County, that translates to $111 billion in market potential.
"Wicked Bionic's audience development strategies, ad sales assistance, and monetization strategies have been invaluable and exponentially affected the growth of our network."
+ MEDIA BUYS
ADVERTISING + MEDIA BUYS
Inclusion and affirmation are central to Wicked Bionics’ marketing approach for each brand we represent. We want the audiences we’re targeting to feel understood, respected and appreciated for the qualities and preferences that make them unique.
Our commitment to connection and authenticity – as well as our ability to reach any consumer anywhere – is evident in our work with the City of Los Angeles. For America’s second largest city, our team develops media campaigns promoting free immigration services, scholarships for online high school diplomas, teen health services, and 2020 Census outreach to low-income and low-tech residents. We achieved a 325% hike in audience engagement with products and services. We also helped the Los Angeles Public Library reach over 7 million diverse consumers and drive a 300% increase in traffic to its website.
"We couldn't ask for better partners in spreading the word and raising awareness of the library's wonderful initiatives."
PICTURE THESE AMAZING GROWTH RATES FOR YOUR BUSINESS OR ORGANIZATION
AT YOUR COMPANY.
MARKETING + STRATEGY
As strategic communication consultants, we view projects from 'outside the building,' providing insights on how messaging will be received by the intended audiences. We work with our clients to build a solid strategy for who and how we target specific consumer groups effectively.
Our marketing and advertising strategies convert whether government agencies like the Los Angeles Public Library or consumer product businesses like The Sleep Lady.
One example of our success in connecting with Millennials and Gen Z audiences is the campaign we launched for an innovative sleep expert with 21 years in her field. Our signature marketing strategy, which outlined a plan for meeting short- and long-term goals, helped this pioneer connect with new generations of parents seeking sleep advice.
"Thank you for all the amazing work and dedication... would never want to do this without you!!!"
BRANDING + DEVELOPMENT
Clients like maritime law firm Peacock Piper Tong + Voss come to us with a vision for their brand and enthusiasm for connecting with the right audiences. In this case, the firm brings together the expertise of veterans and a fresh perspective of a younger generation of industry leaders. We helped the client establish a brand that reflects their vast knowledge, talent and broad range of services. Our team created design elements such as photography and a website, content and marketing materials that position the firm as a capable and trusted resource, ready to handle high-pressure situations at a moment’s notice.
"The Wicked Bionic team has supported Peacock Piper and helped us craft the law firm’s brand from day one. They are great to work with and experts at translating our marketing vision into reality."
RESEARCH + ANALYTICS
"Wicked Bionics' in-depth research is what's helped us understand who were are reaching and why. This made the media plan they gave us make sense. We appreciate their knowledge and diligence!"
Design + GRAPHICS
Design + GRAPHICS