4 Key Benefits of Hyper-Focused Local Marketing

Blasting your marketing message to as many people as possible used to be a tactic that was widely used but not always the best for smaller budgets. (The whole idea behind mass marketing is to cast a wide net and hopefully catch a few fish.) These days, however, the opposite is true. The more you …

Important Trends for Marketing to Hispanics

Much of the Hispanic population growth in recent years has come from birth, rather than migration. The so-called “Generation Z” is becoming increasingly Hispanic, with 1 in 4 school-age Americans now of Latin descent. Ninety percent of these young people are American-born, and they tend to have different priorities and worldviews than their parents. While they …

Top 5 Trends for Marketing to Millennials

The Millennial Generation (defined as those born between 1981-1996, or aged 24-38 in 2020) represents more than one-fifth of the American population. As such, Millennials play a key role in the marketplace, representing a purchasing power of $1.4 trillion. This generation responds to marketing quite differently than the generations before and after them. Let’s take …