Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts

Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand.   Here are some dos and don’ts.   Do: Have a Brand Purpose …

Marketing Strategy: What You Need to Know Before Spending One Cent

If you’ve been feeling like your marketing dollars are being wasted and not delivering on what you had hoped…you’re probably not wrong, and you’re definitely not alone. Small businesses have a notoriously difficult time making sound decisions with their marketing budgets without expert guidance. A survey of small businesses last year found that at least …

Important Trends for Marketing to Hispanics

Much of the Hispanic population growth in recent years has come from birth, rather than migration. The so-called “Generation Z” is becoming increasingly Hispanic, with 1 in 4 school-age Americans now of Latin descent. Ninety percent of these young people are American-born, and they tend to have different priorities and worldviews than their parents. While they …

Top 5 Trends for Marketing to Millennials

The Millennial Generation (defined as those born between 1981-1996, or aged 24-38 in 2020) represents more than one-fifth of the American population. As such, Millennials play a key role in the marketplace, representing a purchasing power of $1.4 trillion. This generation responds to marketing quite differently than the generations before and after them. Let’s take …

Zoom Event Ideas: Tips, Dos and Don’ts

Zoom, the free video conferencing app (that most everyone has heard of by now), has become one of the most popular platforms for communication due to stay-at-home orders. As of May 2020, Zoom has 300 million daily meeting participants.   Aside from using Zoom internally to chat with telecommuting employees, did you also know you …

Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success

When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving?  The key is perspective. Let us explain. In our society, with every significant change comes …

Marketing to Gen Z and Gen X—The Major Differences

One of the biggest differentiators in how people respond to messaging is age—or, more to the point, the generational culture in which they grew up. We hear terms like “Gen X” and Gen Z” tossed around often in market-speak, but many people are confused as to what these terms mean or how they can affect …

5 Strategies to Understanding Your Target Customer

[vc_row margin_bottom=”0″][vc_column css=”.vc_custom_1585245872816{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]When developing a brand or marketing a product or service, identifying your target community is only the first part of the process. Now you need to learn the target customer and what makes them tick—their needs, desires, fears, motivations, and so on—so you can begin to understand how your …

2017 LA Small Business Academy

You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport …

New Law Firm Pierce Sergenian LLP Launches Sophisticated Website With Look Toward the Digital Age

Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the …