Hot Tip: Advertise on Streaming TV to Reach More Eyeballs

Modern marketers today generally don’t need to be convinced about the value of Internet marketing. As a growing brand, you probably know the necessity of developing a social media presence, and that mass advertising on TV and radio doesn’t reach nearly as many people as it once did. What you may not understand is why …

Marketing Strategy: What You Need to Know Before Spending One Cent

If you’ve been feeling like your marketing dollars are being wasted and not delivering on what you had hoped…you’re probably not wrong, and you’re definitely not alone. Small businesses have a notoriously difficult time making sound decisions with their marketing budgets without expert guidance. A survey of small businesses last year found that at least …

Zoom Event Ideas: Tips, Dos and Don’ts

Zoom, the free video conferencing app (that most everyone has heard of by now), has become one of the most popular platforms for communication due to stay-at-home orders. As of May 2020, Zoom has 300 million daily meeting participants.   Aside from using Zoom internally to chat with telecommuting employees, did you also know you …

Building a Tribe Devoted to Your Brand: Why It’s Essential to Cut through the Clutter along with a Guide to Get Started

Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. ­­                                    —Steven Hatfill, Scientist   Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get …