Zoom Event Ideas: Tips, Dos and Don’ts

Zoom, the free video conferencing app (that most everyone has heard of by now), has become one of the most popular platforms for communication due to stay-at-home orders. As of May 2020, Zoom has 300 million daily meeting participants.   Aside from using Zoom internally to chat with telecommuting employees, did you also know you …

The Giving Approach to Community Engagement

In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior …

Marketing to Gen Z and Gen X—The Major Differences

One of the biggest differentiators in how people respond to messaging is age—or, more to the point, the generational culture in which they grew up. We hear terms like “Gen X” and Gen Z” tossed around often in market-speak, but many people are confused as to what these terms mean or how they can affect …

How Millennials Consume Content – What You Should Know

The demographic known as the Millennial generation (people born between 1981-1996) has been a point of fascination for pundits and marketers alike. Millennials seem to have a unique perspective, worldview, and set of habits compared to the generations both before (Gen X, Boomers) and after (Gen Z). Considering Millennials now comprise 25 percent of the …

New Law Firm Pierce Sergenian LLP Launches Sophisticated Website With Look Toward the Digital Age

Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the …

‘Influence Over Coffee’ Book

From the Forward to: INFLUENCE OVER COFFEE – How to Gain It or Use It in Social Media In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to …

Every day isn’t a day that I want to be inspired

I certainly don’t FEEL inspired every single day and all of those quotes every one of us sees across social media can be REALLY annoying when I’m not looking for a boost. When my 85% of the time positive attitude is experiencing my 15%, I don’t want to be reminded to accept all that is, …

Teens Today and Social: A Completely Unscientific Study

I don’t know about you but I’m often reading and hearing adults discussing the state of teens and social media.  Lots of talk, analysis, conjecture, arguments and frustrations expressed by parents about what their teens are doing on social, how they are communicating with each other and how unnerved the parents are that they simply cannot get their …